After two years developing work for other brands, Fred d'Orey, a lover of strong colors and prints, decided to put his vision into practice and introduced a men's swimwear line to the market. In 1995, totem opened its first store and it didn't take long for it to become unisex by request.

Wandering around the world and the culture and sophistication, introduced early on by his family, were factors that allowed him to synthesize the lifestyle that would be spread through the totem.

Totem and Fred d'Orey are one and the same, and both are an important reference in Brazilian fashion, parading in fashion rio since 1998, always treading a tropical and cosmopolitan path, seaside and urban, solidifying themselves as a reference of good taste, elegance and simplicity.